Enhancing student retention. A study in private higher education institutions in the South East of México

In a study I conducted in local private higher education institutions, it was observed that the most important reasons for student retention are outstanding personalized attention by tutors, school authorities, staff and professors, followed by the economic factor and academic achievement. So, quality in attention is the first step for creating a positive learning environment for students to engage in their own learning, making schools become places where talent and opportunities meet. Then, more than thinking in retaining students through financial strategies, marketing efforts or trying to amaze them with impressive buildings and facilities, there must be better academic tutoring and vocational orientation, less students per tutor and more effectiveness for solving their problems, also eliminating useless remedial courses. Close and frequent relation with school authorities is very important for enhancing confidence.