Open AccessShifting Cases: Advancing a New Artifact for Entrepreneurial Education
Author(s) -
Marlo Rencher
Publication year - 2019
Publication title -
journal of business anthropology
Language(s) - English
Resource type - Journals
ISSN - 2245-4217
DOI - 10.22439/jba.v8i2.5849
Subject(s) - artificiality , mindset , entrepreneurship , artifact (error) , context (archaeology) , sociology , cultural artifact , management , public relations , business , political science , psychology , economics , epistemology , finance , paleontology , philosophy , neuroscience , anthropology , biology
Entrepreneurship, as applied here, involves helping students develop an entrepreneurial mindset by working in a university-supported startup that lacks the artificiality of a simulation or the safety net of heavy financial subsidization. This article chronicles an organizational-wide change at a private Midwestern university and the development of a new “artifact”—the dynamic case study—to complement a new approach to business and entrepreneurial education. After reviewing the function of case studies in a teaching and research context, I consider this new kind of case study as a boundary object and means for making sense of early stage entrepreneurial activity.