Open AccessPricing strategy at the local salt industry institutional structure of East Java, Indonesia
Author(s) -
Siti Komariyah,
Lilis Yuliati,
Mustofa Mustofa,
Nely Supeni
Publication year - 2021
Publication title -
jurnal prespektif pembiayaan dan pembangunan daerah/jurnal perspektif pembiayaan dan pembangunan daerah
Language(s) - English
Resource type - Journals
eISSN - 2355-8520
pISSN - 2338-4603
DOI - 10.22437/ppd.v9i3.11698
Subject(s) - java , analytic hierarchy process , standardization , product (mathematics) , quality (philosophy) , salt (chemistry) , business , process (computing) , hierarchy , industrial organization , finance , computer science , economics , operations research , engineering , market economy , mathematics , philosophy , chemistry , geometry , epistemology , programming language , operating system
This study aims to create a strategy to increase local salt prices in the East Java Region. The analytical method used in this study is the Analytical Hierarchy Process (AHP) method to create a strategy to increase local salt prices in East Java. The analysis reveals that the problems in the field can be classified into three groups of problems, namely salt quality problems, marketing problems, and problems in financing. Based on these problems, the main policy alternatives we make are product standardization, market regulation, and financial regulation.