Open AccessPengaruh kualitas pelayanan, harga, dan lokasi terhadap kepuasan pelanggan PT.Dwi Karya Sartika
Author(s) -
Fenny Krisna Marpaung,
Irma N. Hutagalung,
Maria Mariana Tinambunan,
Nico Jeremi Siahaan,
Lamhoras H. Siregar
Publication year - 2021
Publication title -
jurnal paradigma ekonomika
Language(s) - English
Resource type - Journals
eISSN - 2684-7868
pISSN - 2085-1960
DOI - 10.22437/jpe.v16i1.12082
Subject(s) - variables , service quality , statistics , customer satisfaction , variable (mathematics) , regression analysis , linear regression , mathematics , reliability (semiconductor) , econometrics , psychology , service (business) , business , marketing , physics , mathematical analysis , power (physics) , quantum mechanics
The purpose of the implementation of this research is to prove and determine the magnitude of the influence of the independent variable of service quality, the independent variable of price, and the independent variable of location on the dependent variable of customer satisfaction at PT.Dwi Karya Sartika Medan. The sampling technique used was random sampling, thus the sample used was to carry out regression testing on 84 research respondents and 30 study respondents to carry out the reliability and validity test. Hypothesis testing is to use multiple linear regression analysis. The results of the research implementation of the independent variable of service quality, the independent variable of price, and the independent variable of location contributed partially to the dependent variable of customer satisfaction PT.Dwi Karya Sartika. The result of the test of the coefficient of determination is 0.758, which means that the resulting or predicted influence of the free variable of service quality (X1), price free variable (X2), and location independent variable (X3) on the dependent variable of customer satisfaction (Y) is 75.8%, while the remaining 24.2% is predicted or influenced by independent variables which are not included in the implementation of this research.Keywords: Service quality, Price, Location, Customer satisfaction.