Open AccessPREDICTING THE RELATIONSHIP BETWEEN PERCEIVED INFLUENCE, BRAND ENGAGEMENT, BRAND EXPECTED VALUE AND INTENTION PURCHASE: AN EMPRICAL STUDY
Author(s) -
Destian F Amaldi,
Bella Natalia Sugita,
Sabrina O. Sihombing
Publication year - 2021
Publication title -
jurnal manajemen terapan dan keuangan
Language(s) - English
Resource type - Journals
eISSN - 2685-9424
pISSN - 2252-8636
DOI - 10.22437/jmk.v10i01.9263
Subject(s) - likert scale , structural equation modeling , psychology , reliability (semiconductor) , social psychology , value (mathematics) , validity , advertising , statistics , mathematics , psychometrics , developmental psychology , business , power (physics) , physics , quantum mechanics
The purpose of this study is to predict the relationship between perceived influence, brand engagement, brand expected value, and intention to purchase. The data were gathered from online respondents. The research questionnaire was built from previous research and the research variables were measured by 5-point Likert scales. Before analyzing data for testing hypotheses, reliability and validity tests are performed first. Hypothesis testing is conducted by using structural equation modeling.The results show that there are four out of six hypotheses that are supported. This paper provides research discussion, limitation, and recommendation for future research