Open AccessEFFECT OF E-VOUCHER AND DELIVERY RATE TOWARD FOOD PURCHASING DECISIONS VIA GRAB FOOD
Author(s) -
Sesraria Yuvanda,
Deby Aisyah Rj Nur
Publication year - 2021
Publication title -
journal of business studies and management review
Language(s) - English
Resource type - Journals
eISSN - 2597-6265
pISSN - 2597-369X
DOI - 10.22437/jbsmr.v4i2.14182
Subject(s) - voucher , purchasing , food delivery , business , marketing , food service , service (business) , regression analysis , advertising , statistics , mathematics , accounting
This research aims to analyze the effect of e-voucher and delivery rates toward food purchasing decisions of service users via Grab food. The analysis model used in this research was the multiple regression model. The respondents of this research are the students of the Muhammadiyah Jambi University. The result showed a significant influence between e-voucher and delivery rate provided by Grabfood toward food purchasing decisions of their users.