Open AccessSpanish Muslims’ halal food purchase intention
Author(s) -
Mahir Pradana,
Rubén Huertas-García,
Frederic Marimón
Publication year - 2020
Publication title -
the international food and agribusiness management review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.474
H-Index - 35
eISSN - 1559-2448
pISSN - 1096-7508
DOI - 10.22434/ifamr2019.0200
Subject(s) - business , marketing , product (mathematics) , advertising , food products , food science , chemistry , geometry , mathematics
The purpose of this paper is to investigate the factors that influence purchase intention of halal food among Spanish Muslim consumers. Data were obtained from a survey of 228 consumers living in various regions of Spain, then analyzed using the partial least squares technique. Our results showed that product awareness does not have an effect on purchase intention while other constructs do, including the mediating effect of consumers’ attitude towards halal label and moderating effect of religious involvement. This study thus contributes to the advancement of knowledge on factors that motivate the purchase intention of halal food.