Open AccessA structural equation model of cooperative member satisfaction and long-term commitment
Author(s) -
Jasper Grashuis,
Michael Cook
Publication year - 2019
Publication title -
the international food and agribusiness management review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.474
H-Index - 35
eISSN - 1559-2448
pISSN - 1096-7508
DOI - 10.22434/ifamr2018.0101
Subject(s) - structural equation modeling , perception , term (time) , marketing , survey data collection , business , perceived organizational support , agribusiness , organizational commitment , economics , microeconomics , social psychology , psychology , agriculture , statistics , physics , mathematics , quantum mechanics , ecology , neuroscience , biology
The organizational growth of farmer cooperatives is tied to increased heterogeneity in member attitudes and perceptions. To inform possible solutions, a better understanding of the complex interrelationships of member attitudes and perceptions is necessary. Using survey responses from 1,116 members of an organic marketing cooperative in the United States, this paper develops a structural equation model of six factors: organic lifestyle, mission support, participation, trust, satisfaction, and long-term commitment. The final model illustrates nine significant relationships, including satisfaction and long-term commitment. The result suggests the long-term survival or viability of farmer cooperatives is not only dependent on its financial performance but also the utility of its members. In terms of member attitudes and perceptions, trust and mission support may offer the best opportunities for farmer cooperatives to foster member satisfaction and thus address the negative consequences of heterogeneity.