Open AccessIs dairy complex a solution to milk safety? A comparison of farmers’ perceived and realized food safety effects
Author(s) -
H. Holly Wang,
Hailong Yu,
Binglong Li
Publication year - 2017
Publication title -
the international food and agribusiness management review
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.474
H-Index - 35
eISSN - 1559-2448
pISSN - 1096-7508
DOI - 10.22434/ifamr2016.0160
Subject(s) - food safety , raw milk , business , perception , dairy industry , marketing , scale (ratio) , agricultural science , economics , psychology , food science , chemistry , physics , environmental science , quantum mechanics , neuroscience
This study explores the major reasons for Chinese small dairy farms to accept the new organization structure, dairy complex (DC), and the discrepancies between the actual effect and farmers’ perceptions. Our results show that the frequency of milk refusal, herd scale and farmers’ age contribute to farmers’ decision in accepting DCs, while sale price and disease prevention do not have significant influence. Independent farmers’ perceived effects and the actual effects of DCs in improving raw milk safety and price are consistent, but there exists misperception of DCs’ effect in disease prevention.