Open AccessTrends in Digital Marketing for Biodiversity Conservation
Author(s) -
Diogo Veríssimo
Publication year - 2021
Publication title -
revista cea/rev. cea
Language(s) - English
Resource type - Journals
eISSN - 2422-3182
pISSN - 2390-0725
DOI - 10.22430/24223182.1957
Subject(s) - influencer marketing , boom , biodiversity , digital revolution , social media , humanity , politics , digital marketing , social marketing , business , public relations , marketing , internet privacy , political science , engineering , ecology , computer science , biology , environmental engineering , relationship marketing , law , marketing management
With the digital boom that we have been experiencing for several years now and that has been significantly maximized due to the current situation caused by the pandemic, it is not a secret that the different economic, social, political, environmental initiatives, among others, have taken advantage of digital channels to convey their message to a greater number of individuals. The purpose of this editorial is, thus, to illustrate some digital marketing trends in the field of biodiversity conservation, trends that can be perceived from mechanisms such as social media advertising, virtual influencers, and mobile games. The current biodiversity crisis and what it represents for the survival of humanity has raised concerns among many people and organisations around the world. Hence, the interest in transcending barriers and engage a greater number of individuals who can contribute their solution. If digital is the future, why not continue exploring its true potential to tackle the biodiversity crisis?