FEATURES OF ORGANIZATIONAL BEHAVIOR IN SOCIALLY ORIENTED ENTREPRENEURIAL STRUCTURES

The authors have formed a scheme of group organizational behavior in a socially oriented entrepreneurial structure, in which all components are closely interconnected, and they must be considered in a single complex of elements and parameters that give an idea of the behavior of all employees of the organization. Several groups formed in a socially oriented entrepreneurial structure together with group and intergroup communication interaction, functioning relationships of individual participants and whole groups form the group structure of organizational behavior. The authors carried out the transformation of the basic elements on the basis of the "Edgar Shein pyramid" for the formation of organizational culture in an organization carrying out entrepreneurial activity. The forms and types of communication interaction in a socially oriented entrepreneurial structure are structured. The author's matrix of management paradigms in economic and social systems has been formed, which clearly demonstrates that, depending on the transformation of attitudes towards a person in personnel policy and the transition from the economic plane to the socio-economic one, the tools for working with employees will change, and accordingly the landscape of organizational culture will change, which will lead to a transformation in organizational behavior and modifications of communication interactions.