Open AccessReputational Factors of a Russian Federation Subject: Socio-Cultural and Political Aspects
Author(s) -
A.A. Landerova,
L.A. Rossenko
Publication year - 2022
Publication title -
vestnik povolžskoj akademii gosudarstvennoj služby
Language(s) - English
Resource type - Journals
ISSN - 1682-2358
DOI - 10.22394/1682-2358-2022-1-100-110
Subject(s) - subject (documents) , russian federation , reputation , politics , publicity , context (archaeology) , political science , capital (architecture) , public relations , business , law , geography , economic policy , library science , computer science , archaeology
The process of institutionalizing the concept of “reputation of a subject of the Russian Federation” in the socio-cultural and political context is considered. The special role of publicity capital in determining the competitive advantages and political positioning of the Russian Federation subjects is emphasized. The main reputational factors are identified: the KPI system, new information technologies, the image or brand of a region. Five main groups of stakeholders that may influence the stability of the reputation of a Russian Federation subject are identified.