Open AccessMain Trends in the Digital Space Formation of Russian Corporate Philanthropy
Author(s) -
Natalia Zazaeva,
AUTHOR_ID,
S.M. Fedyunina,
AUTHOR_ID
Publication year - 2021
Publication title -
vestnik povolžskoj akademii gosudarstvennoj služby
Language(s) - English
Resource type - Journals
ISSN - 1682-2358
DOI - 10.22394/1682-2358-2021-6-92-101
Subject(s) - space (punctuation) , business , public relations , marketing , political science , computer science , operating system
The factors that influenced the transfer of companies’ charitable activities to the digital space, as well as its structure, are considered. New aspects of traditional corporate philanthropy practices are investigated. It is noted that mass level of communications in the digital space contributes to the implementation of charitable activity model as a tool of social change.