Open AccessFAMILY AND ADVERTISING: INFLUENCERS IN MARKETING MCDONALD´S TO ADOLESCENTS
Author(s) -
David Juglierme Alves Nogueira,
Hugo Oddone,
Danilo Rodrigues de Oliveira,
Marco Antônio Kulik,
Maria Sylvia de Souza Vitalle
Publication year - 2018
Language(s) - English
Resource type - Conference proceedings
DOI - 10.22388/2525-5894.2018.0019
Subject(s) - influencer marketing , advertising , business , marketing , marketing management , relationship marketing