
Data-driven Consumer Engagement, Virtual Immersive Shopping Experiences, and Blockchain-based Digital Assets in the Retail Metaverse
Publication year - 2022
Publication title -
journal of self-governance and management economics
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.851
H-Index - 10
eISSN - 2377-0996
pISSN - 2329-4175
DOI - 10.22381/jsme10220224
Subject(s) - metaverse , blockchain , computer science , human–computer interaction , multimedia , virtual reality , computer security