Open AccessPengaruh Kualitas Pelayanan dan Kepercayaan Terhadap Kepuasan Nasabah Bank Rakyat Indonesia Syariah (Studi Pada Bank Rakyat Indonesia Syariah Cabang Darussalam Banda Aceh)
Author(s) -
Bunga Vabiola Ghantynireta,
Inayatillah Inayatillah,
Evriyenni Evriyenni
Publication year - 2021
Publication title -
jurnal ilmiah mahasiswa ekonommi dan bisnis islam/jurnal ilmiah mahasiswa ekonommi dan bisnis islam
Language(s) - English
Resource type - Journals
eISSN - 2774-5864
pISSN - 2746-489X
DOI - 10.22373/jimebis.v2i2.189
Subject(s) - business , service quality , customer satisfaction , business administration , service (business) , marketing
This study aims to determine the effect of service quality and trust on customer satisfaction at Bank Rakyat Indonesia Syariah Darussalam branch, Banda Aceh. This study uses a quantitative approach using multiple regression analysis. The sampling technique in this study was random sampling. Data collection techniques in this study by distributing questionnaires to 100 respondents. The results of this study indicate; (1) the service quality variable has no effect on customer satisfaction, (2) the trust variable has a positive and significant effect on customer satisfaction, and (3) together service quality and trust have an effect on customer satisfaction