Open AccessInnovation and trends in olfactory marketing: A review of the literature
Author(s) -
Shuvam Chatterjee,
Paweł Bryła
Publication year - 2022
Publication title -
journal of economics and management
Language(s) - English
Resource type - Journals
eISSN - 2719-9975
pISSN - 1732-1948
DOI - 10.22367/jem.2022.44.09
Subject(s) - originality , marketing , scopus , consumer behaviour , product (mathematics) , set (abstract data type) , marketing research , value (mathematics) , relevance (law) , service (business) , process (computing) , business , psychology , computer science , political science , social psychology , geometry , mathematics , medline , machine learning , creativity , law , programming language , operating system