Open AccessTheory and practice of corporate strategies implementation on the example of automotive industry enterprises
Author(s) -
Oleg N. Zhilkin,
Жилкин Олег Николаевич,
Svetlana E. Kiryukhina,
Кирюхина Светлана Евгеньевна
Publication year - 2019
Publication title -
vestnik rossijskogo universiteta družby narodov. seriâ èkonomika
Language(s) - English
Resource type - Journals
eISSN - 2408-8986
pISSN - 2313-2329
DOI - 10.22363/2313-2329-2019-27-4-623-635
Subject(s) - automotive industry , industrial organization , business , production (economics) , german , order (exchange) , competitive advantage , marketing , economics , engineering , history , archaeology , finance , macroeconomics , aerospace engineering
The article deals with the theoretical aspects of the development and implementation of corporate strategies and practical actions of enterprises of the automotive industry in order to obtain competitive advantages in the dynamically changing conditions of business development on the example of enterprises-leaders in the field of automotive industry. The article attempts to identify new areas of strategic development of the automotive industry, taking into account the current trends of companies such as German BMW Group and Volkswagen AG and actively developing Chinese manufacturers - BAIC, Chery, Geely, JAC, JAV. The focus is on the production of hybrid and electric drive vehicles. Special attention is paid to the prospects of development of the Russian segment of production of cars with hybrid and electric drive and identification of the problems hindering its advanced development and the reasons hindering the expansion of the segment of use of cars with hybrid and electric drive of both Russian and imported production.