Open Access“Ethical Evaluation” as a Tactics of Delegitimization Strategy in the Pre-Election Discourse
Author(s) -
В. А. Каменева,
Каменева Вероника Александровна,
Н. В. Рабкина,
Рабкина Надежда Владимировна
Publication year - 2021
Publication title -
vestnik rossijskogo universiteta družby narodov. seriâ: teoriâ âzyka, semiotika, semantika/vestnik rossijskogo universiteta družby narodov. seriâ teoriâ âzyka, semiotika, semantika
Language(s) - English
Resource type - Journals
eISSN - 2411-1236
pISSN - 2313-2299
DOI - 10.22363/2313-2299-2021-12-3-743-757
Subject(s) - credibility , politics , connotation , adversary , linguistics , critical discourse analysis , false accusation , corpus linguistics , epistemology , sociology , political science , psychology , law , ideology , philosophy , computer science , computer security
The present study is based on such relevant areas of modern linguistics as Political linguistics and Linguistic personology. It included//includes samples of 30 speeches given by US President Joe Biden during his 2020 election campaign. A review of related scientific publications showed almost no detailed works on linguistic means connected with tactics that brings about delegitimization strategy; nor is there any unified term for a strategy of creating a negative image of a political rival in the election discourse. The authors believe that, in the election discourse, the abovementioned strategy aims at destroying the credibility of the political opponent and the solutions they have to offer beyond questioning their legality. Therefore, the tactics of ethical evaluation can be an effective means to destroy the credibility of a political oppo nent by using words of evaluative connotation. The tactics makes it possible to explicate a direct or contextual negative attitude to an opponent. Joe Bidens ethical evaluation of Donald Trump appeared to have three axiological aspects. The research used the theoretical and methodological apparatus of Political linguistics and Linguistic personology, e.g. such methods as content analysis, lexical-semantic analysis, and intent analysis. The paper introduces an analysis of lexemes that verbalize the tactics of ethical evaluation, which showed predominance of words and idioms of an unambiguous negative evaluative connotation. The authors also detected the absence of any abusive language that could be interpreted as a direct insult or accusation. The results can be used for a critical analysis of the political discourse of individual politicians.