Open AccessTHE ESSENTIAL CHARACTERISTICS AND COMPONENTS OF THE NATIONAL BRANDING: THE BRANDING OF CONTEMPORARY RUSSIA IN CONDITIONS OF GLOBAL COMPETITION
Author(s) -
A.A. Kaganovich
Publication year - 2018
Publication title -
vestnik rossijskogo universiteta družby narodov. seriâ politologiâ
Language(s) - English
Resource type - Journals
eISSN - 2313-1446
pISSN - 2313-1438
DOI - 10.22363/2313-1438-2018-20-2-288-297
Subject(s) - nation branding , reputation , competition (biology) , reputation management , phenomenon , strengths and weaknesses , place branding , political science , russian federation , public relations , marketing , regional science , sociology , business , epistemology , law , psychology , tourism , social psychology , ecology , philosophy , biology