Open AccessTurkish Soft Power: The Phenomenon Of “Soap Power” As A Tool Of Cultural Diplomacy
Author(s) -
Alena Igorevna Zubkova,
Зубкова Алёна Игоревна
Publication year - 2015
Publication title -
vestnik rossijskogo universiteta družby narodov. seriâ politologiâ
Language(s) - English
Resource type - Journals
eISSN - 2313-1446
pISSN - 2313-1438
DOI - 10.22363/2313-1438-2015-2-52-62
Subject(s) - phenomenon , soft power , turkish , diplomacy , scope (computer science) , context (archaeology) , power (physics) , middle east , cultural phenomenon , foreign policy , political science , sociology , social science , history , politics , computer science , law , epistemology , linguistics , archaeology , philosophy , physics , quantum mechanics , programming language
The article discusses the phenomenon of Turkish soap operas as a tool of soft power. The author analyzed the character, scope and limits of this phenomenon, primarily regarding the case of the Middle East countries and societies. The article covers the process of dissemination and implementation of the ideas of neo-Ottomanism as the foreign policy concept through applying the soft power strategy. Following the results of the research, the conclusion has been made regarding the negative and positive effects of this phenomenon on various spheres, as well as in the context of Turkish foreign policy.