Open AccessNew Strategies of Omni-Mediatization of the Public Policy in Kazakhstan
Author(s) -
Mariyamgul M. Kussainova
Publication year - 2021
Publication title -
vestnik rossijskogo universiteta družby narodov. seriâ literaturovedenie, žurnalistika
Language(s) - English
Resource type - Journals
eISSN - 2312-9247
pISSN - 2312-9220
DOI - 10.22363/2312-9220-2021-26-4-689-696
Subject(s) - politics , political communication , opposition (politics) , political science , the internet , democracy , public relations , social media , sociology , context (archaeology) , political economy , law , computer science , world wide web , paleontology , biology
In the context of the accelerated development of new media and the growth of e-democracy, the mediatization of Kazakhstani politics is entering a new digital-driven stage of development. The authors approach relevance lies in studying the modern digital-driven strategy of Kazakhstani political communication and identifying methods of influence of political parties on the electorate, manipulative media forms on certain segments of the electorate from the opposition. The article presents an analysis of the main strategic resources of the politics mediatization and of their impact. Moreover, it reveals the influence tendencies of the political mediatization, the political communication in society and with party stakeholders. The author attempts to analyze the methods and formats of transmedia storytelling in the social networks on the Internet for the political leaders communication shaping, social and political dialogue building. The research material included the election campaigns of parliamentary and unregistered parties texts in Kazakhstani social media, the posts / publications on social networks during the first ever primaries in the countrys history and the parliamentary elections of 2019 and 2021.