Open AccessMediatization of the Media as Industrial Transformation
Author(s) -
Viktor Kolomiets
Publication year - 2021
Publication title -
vestnik rossijskogo universiteta družby narodov. seriâ literaturovedenie, žurnalistika
Language(s) - English
Resource type - Journals
eISSN - 2312-9247
pISSN - 2312-9220
DOI - 10.22363/2312-9220-2021-26-4-623-630
Subject(s) - digital transformation , mass media , transformation (genetics) , dimension (graph theory) , the internet , process (computing) , digital media , computer science , new media , business , knowledge management , sociology , public relations , engineering , political science , advertising , world wide web , mathematics , biochemistry , chemistry , pure mathematics , gene , operating system
The article implements the idea of mediatization as a process of transformation of the mass communication industry. Nowadays, the current system of mass communication is under the pressure of digital transit, which is transgressive in nature and breaks traditional business patterns, requires business administration to make mental changes in thinking and management practices, and creates the highest level of tension among media managers. The article attempts to conceptualize (through the analysis of industrial points of tension: between television and online video - players of the cross-media dimension) some aspects of the digital transformation of the media industry and industrial management practices. Behind this transformation is the conflict between the digital environment generated by the relatively free development of the Internet and the purposefully organized and institutionalized state-controlled media.