Open AccessNews Reporting: Substitution of Functions
Author(s) -
Le. Pavlova,
Никита Аргылов
Publication year - 2021
Publication title -
vestnik rossijskogo universiteta družby narodov. seriâ literaturovedenie, žurnalistika
Language(s) - English
Resource type - Journals
eISSN - 2312-9247
pISSN - 2312-9220
DOI - 10.22363/2312-9220-2021-26-1-132-141
Subject(s) - credibility , journalism , politics , creativity , value (mathematics) , news media , political science , mass media , public relations , news values , sociology , media studies , law , computer science , machine learning
The issue of journalistic functions fulfillment by the modern mass media is considered. The authors examined a number of news reports in socio-political online media and found some cases where the classic functions of journalism such as informing and controlling were substituted by PR functions. The content analysis revealed an alarmingly large number of pseudo journalistic reports, which mainly aimed to create and maintain a positive image. The reason why journalism is losing its value is the lack of professionals representing the public interest. The analysis shown a high number of publications, based on (practically unchanged) press releases, that is common to a number of media and clearly illustrates the unprofessionalism of the authors of pseudo news. The regional media have to monetize its activity, so the matter of finance wins over the matter of beliefs. However, the media and, in particular, journalism is quickly losing public credibility. In general, we are witnessing the undermining of classical journalistic creativity and the merging of this concept with other wider categories of public relations.