Open AccessThe image of Russia in the French print media: a new tone in the context of the 2018 FIFA World Cup
Author(s) -
Victor Ott,
Отт Виктор Сергеевич,
Alexander A. Grabelnikov,
Грабельников Александр Анатольевич
Publication year - 2020
Publication title -
vestnik rossijskogo universiteta družby narodov. seriâ literaturovedenie, žurnalistika
Language(s) - English
Resource type - Journals
eISSN - 2312-9247
pISSN - 2312-9220
DOI - 10.22363/2312-9220-2020-25-1-155-162
Subject(s) - newspaper , tone (literature) , mindset , context (archaeology) , politics , media studies , football , happening , mainstream , democracy , hospitality , point (geometry) , political science , advertising , sociology , history , tourism , art , literature , law , art history , performance art , philosophy , epistemology , geometry , archaeology , business , mathematics
This article looks at the issue of constructing the image of Russia in the French quality press (the newspapers Le Figaro, Le Monde, Le Parisien and the magazines Le Point, Le Nouvel Observateur, Paris Match). The content and discourse analysis of their publications has revealed the positive dynamics of the image associated with the level of organisation of the 2018 FIFA World Cup, the hospitality of Russians, the improved infrastructure and the festive atmosphere in Moscow. French journalists are abandoning the tactics of one-side reporting offering the reader a multifaceted view of what is happening in Russia. Their publications are less tendentious and subjective. Nevertheless, it is difficult to imagine that “one month of football” can radically change the negative image that had been formed over the years. That image is rather connected with more complex issues, such as politics, democratic values and the mindset.