Open AccessCOMMUNICATIVE STRATEGY OF VERBAL PERSUASION IN THE RUSSIAN TELEVISION ADVERTISING
Author(s) -
Г. А. Мирошниченко
Publication year - 2018
Publication title -
vestnik rossijskogo universiteta družby narodov. seriâ literaturovedenie, žurnalistika
Language(s) - English
Resource type - Journals
eISSN - 2312-9247
pISSN - 2312-9220
DOI - 10.22363/2312-9220-2018-23-2-215-223
Subject(s) - persuasion , advertising , television advertising , psychology , consumption (sociology) , business , social psychology , sociology , social science