Open AccessMulti-vector Management of Soft Power Policies: Will Russian Soft Power Be Victimized by the Moscow-Erdogan Association?
Author(s) -
Costas Melakopides,
Мелакопидес Костас
Publication year - 2020
Publication title -
vestnik rossijskogo universiteta družby narodov. seriâ gosudarstvennoe i municipalʹnoe upravlenie/vestnik rossijskogo universiteta družby narodov. seriâ: gosudarstvennoe i municipalʹnoe upravlenie
Language(s) - English
Resource type - Journals
eISSN - 2411-1228
pISSN - 2312-8313
DOI - 10.22363/2312-8313-2020-7-4-361-370
Subject(s) - soft power , prestige , foreign policy , power (physics) , political science , hard power , politics , law , physics , philosophy , linguistics , quantum mechanics
This article analyzes the potential impact of Turkeys foreign policy on Russias soft power in several regions of the world. The author believes that the policy of President R.T. Erdogan in the Mediterranean, the Middle East and the Aegean Sea can cause significant damage to the image and international prestige of Moscow. The article argues that Russian policy should minimize the toxic impact of R.T. Erdogans foreign policy on Russias soft power in the considered regions.