
Social marketing and behavioral change
Author(s) -
Dodu Gheorghe Petrescu,
Laura Tribus,
Raluca Răducu,
Victor Lorín Purcărea
Publication year - 2021
Publication title -
romanian journal of ophtalmology
Language(s) - English
Resource type - Journals
eISSN - 2501-2533
pISSN - 2457-4325
DOI - 10.22336/rjo.2021.21
Subject(s) - social marketing , marketing , business
Social marketing is an arranged cycle for impacting change. With its marketing and exploring segments, publicizing and customer advancement (counting situating, division, imaginative system, message plan and testing, media technique and planning, and successful following), social advertising can assume a focal part in themes like wellbeing and climate. Social marketing consolidates the best components of conventional ways to deal with social change in an incorporated arranging and activity structure and it utilizes progresses in correspondence innovation and advertising abilities. Moreover, it uses marketing methods to create conversation and advance data, perspectives, qualities, and practices. Thus, it adds to establishing an environment helpful for social and conduct change.