Open AccessAssessing the effectiveness of OTC Advertising on artificial tear drops from an experiential marketing perspective
Author(s) -
Consuela-Mădălina Gheorghe,
Victor Lorín Purcărea,
Iuliana-Raluca Gheorghe
Publication year - 2019
Publication title -
romanian journal of ophtalmology
Language(s) - English
Resource type - Journals
eISSN - 2501-2533
pISSN - 2457-4325
DOI - 10.22336/rjo.2019.46
Subject(s) - snowball sampling , advertising , marketing , artificial tears , experiential learning , business , psychology , medicine , ophthalmology , mathematics education , pathology