Evaluating Aged Consumers Insight Regarding Modern Medicine and Traditional Medicine

The term traditional medicine is used to explain the traditional medical practice that has been in existence even before the advent of modern medicine. It is widely accepted and used in the prevention and treatment of physical and mental treatment as well as a social imbalance. There seem to be limits to the development of new drugs based exclusively on modern technologies. Since the 1980s, the pharmaceutical industry has tended to use high throughput synthesis and drug development based on combinatorial chemistry in developing new drugs/medicines. However, significant efforts in this direction have not resulted in the drug's expected productivity. Some large pharmaceutical companies are facing significant challenges in developing new products. Our study was to evaluate the aged population's insight regarding traditional medicine and modern medicine. It was a prospective study with duration of three months from February 2021 to April 2021. The study was conducted in the population in and around Vijayawada. A total of 400 samples were collected. Generally, nowadays people are not aware of traditional medicines even if they are inexpensive when compared to modern drugs.  So we conducted this study to know the knowledge of aged peoples on traditional medicine and to know their perception regarding both modern medicine and traditional medicine. Keywords: Traditional medicine, Modern medicine, Natural, Aged, Population.