Open AccessMapping logistics practice using the product life cycle
Author(s) -
Stanley E. Fawcett,
Greg Magnan,
Laura Birou
Publication year - 1999
Publication title -
journal of transportation management
Language(s) - English
Resource type - Journals
ISSN - 1058-6199
DOI - 10.22237/jotm/922924920
Subject(s) - business , product lifecycle , process management , competitive advantage , customer needs , product (mathematics) , process (computing) , integrated logistics support , new product development , industrial organization , operations management , marketing , computer science , economics , geometry , mathematics , operating system
The dynamic nature of today's global economy places a premium on a firm's ability to anticipate and to respond to customer needs as well as changing competitive pressures. Within this environment, developing a successful logistics strategy can be critical to the firm's long-term competitive success. This paper looks at the potential for using the product life cycle (PLC) as a strategic framework in the logistics strategy planning process. Results of an empirical study that investigated the appropriate use of 43 logistics techniques across PLC stages are reported. The implementation status of the various logistics techniques is also considered.