Open AccessPENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN KARTU SELULER TELKOMSEL
Author(s) -
Anissa Tadjuk Gayoni
Publication year - 2022
Publication title -
jurnal utilitas
Language(s) - English
Resource type - Journals
eISSN - 2714-6588
pISSN - 2442-224X
DOI - 10.22236/utilitas.v7i1.8299
Subject(s) - statistics , mathematics , normality , population , econometrics , product (mathematics) , linear regression , test (biology) , purchasing , advertising , engineering , business , operations management , demography , geometry , sociology , paleontology , biology
This study aims to find the influence of prices on purchasing decisions. The research population of 80 people was entirely studied. The sampling technique used is the Incidental Sampling technique. After the data is declared normal and linear distribution based on normality test and linearity test, followed by variance analysis (ANAVA). Based on the results of linear regression calculation obtained Y = 51.10 + 0.477 x and the calculation result of ANAVA obtained Fhitung Rtable 0.381 > 0.220 and Thitung > Ttabel 4.67 > 1.66 which means Ho was rejected and Ha accepted. Therefore, the results of this study concluded that there is an influence between Price and Purchasing Decision on Telkomsel Mobile Card Consumers.