Open AccessDigital Play: The Interaction of Technology, Culture, and Marketing
Author(s) -
Andrew Mactavish
Publication year - 2005
Publication title -
canadian journal of communication
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.343
H-Index - 8
eISSN - 1499-6642
pISSN - 0705-3657
DOI - 10.22230/cjc.2005v30n1a1540
Subject(s) - advertising , business , marketing , sociology
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