Open AccessVisual Persuasion: The Role of Images in Advertising
Author(s) -
Nikos Metallinos
Publication year - 1998
Publication title -
canadian journal of communication
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.343
H-Index - 8
eISSN - 1499-6642
pISSN - 0705-3657
DOI - 10.22230/cjc.1998v23n2a1040
Subject(s) - persuasion , advertising , psychology , social psychology , business