Open AccessPersepsi Masyarakat Sekitar Terhadap Corporate Social Responsibility Berlandaskan Konsep Tri Hita Karana Pada The Kayon Resort Ubud
Author(s) -
Ni Kadek Eva Yanti,
Rini Indriani,
Ni Nyoman Sri Rahayu Damayanti,
Ni Made Satya Utami
Publication year - 2020
Publication title -
wacana ekonomi
Language(s) - English
Resource type - Journals
eISSN - 2655-9943
pISSN - 1978-4007
DOI - 10.22225/we.19.2.2368.108-113
Subject(s) - business , corporate social responsibility , research method , qualitative research , perception , marketing , psychology , public relations , sociology , business administration , social science , political science , neuroscience
This study aims to describe the implementation of Corpotare Social Responsibility and community perceptions based on the Tri Hita Karana concept at The Kayon Resort Ubud, which is measured based on the Pawongan, Palemahan, and Parahyangan variables. This research was conducted at The Kayon Resort Ubud. The number of samples used in this study were 100 people as respondents. Data collection was carried out by distributing questionnaires and interviews. Data analysis in this study uses qualitative data analysis techniques and quantitative data using a combination method (mix method). The results of this study indicate that the implementation of Corpotare Social Responsibility and community perceptions based on the Tri Hita Karana concept at The Kayon Resort Ubud are assessed based on Pawongan, Palemahan, and Parahyangan variables that have been done well. Based on the results of the analysis, The Kayon Resort Ubud hotel must maintain and enhance the Corporate Social Responsibility program based on the Tri Hita Karana concept optimally.