Open AccessMOTIVATION TO USE M-PAYMENT IN SHOPPING CENTRE: A QUALITATIVE INQUIRY
Author(s) -
Efendi Efendi,
Lina Salim
Publication year - 2020
Publication title -
manajemen bisnis
Language(s) - English
Resource type - Journals
eISSN - 2655-2523
pISSN - 2089-0176
DOI - 10.22219/mb.v10i2.13531
Subject(s) - payment , flourishing , network effect , promotion (chess) , qualitative research , marketing , convergence (economics) , technology acceptance model , business , psychology , sociology , computer science , social psychology , economics , usability , industrial organization , social science , finance , human–computer interaction , politics , political science , law , economic growth
The study intends to understand motivation to use M-payment in shopping centre, which can be considered to be a new technology of payment. The literature on technology acceptance has been flourishing for a long time. The three leading theories in technology acceptance are innovation diffusion, technology acceptance, and network externalities theories. The study employs a qualitative methodology using the approach of photo voice. Six participants were selected for the study. The results of the study indicate that the participants are motivated to use M-payment because of convenience, sales promotion, convergence, and keeping up with the trend or technology. The findings are then compared to the leading theories in technology acceptance.