Open AccessPerancangan Website Sebagai Media Promosi Dan Penjualan Pada Home Industry Abon
Author(s) -
Shanty Kusuma Dewi,
Annisa Kesy Garside
Publication year - 2016
Publication title -
jurnal teknik industri
Language(s) - English
Resource type - Journals
eISSN - 2527-4112
pISSN - 1978-1431
DOI - 10.22219/jtiumm.vol15.no2.170-181
Subject(s) - business , promotion (chess) , product (mathematics) , order (exchange) , marketing , product marketing , advertising , marketing strategy , geometry , mathematics , finance , politics , political science , law
Kegiatan pemasaran yang dilakukan oleh home industry abon Lestari Jaya Pangan saat ini masih kurang dikelola dengan baik. Penjualan masih dilakukan secara konvensional dengan menawarkan kepada toko-toko dan swalayan serta melalui perantara sehingga penjualan produk abonnya masih terbatas di sekitar wilayah Malang. Metode promosi yang dilakukan juga sebatas brosur dan ikut serta ketika ada event pameran lokal maupun nasional yang diselenggarakan oleh pemerintah. Untuk mengatasi permasalahan tersebut maka dilakukan perancangan website untuk mendukung kegiatan pemasaran dan penjualan abon home industri tersebut. Perancangan website menggunakan sistem penjualan online dengan tool Content Management System (CMS) Opencart. Dengan adanya website ini, kegiatan pemasaran akan lebih efektif dan bisa menaikkan omset penjualan. Marketing activity which is performed by a home industry of abon namely Lestari Jaya Pangan currently is not completely well established. Selling activity is conventionally run through offering the product to stores, market and also through retailer. Its affects the sale to be limited only nearby region of Malang. Promotion strategy also limited by using brochure and participating either local or national fair which is organized by goverment. In order to tackle the issue, the website is needed to be designed to support marketing and selling activity of its product particularly abon. website is designed by using oneline selling system with content management system (CMS) opencart. Through the website, marketing activity is more effective and able to increase income.