Perumusan Stategi Bisnis dengan Pendekatan "Game Theory"

The increaseo r the Merck and kind of cigaretteth al revolvei n the marketh ad causedacompetition in the cigarette tighter. The new Werck that enter the market hardly fight to get themarkets egmenwt ith lookingf or anotheMr erck's consumerw, hile the Merc's that hada namei nthe marketf or alongt ime must retainedt o be deadi ncreaseth eir market sectiono r just keepo n themarkets egmentth at possesis1 .I n the otherh and,g overnmenat lwayss uggesttsh e societyn ot tosmokingb ecauseo f helathr easonT. his matter,o f coursel ittle or morei nfluencet he growtho fcigarettec onsumptionth at at the end will make tighter the cigarettep roductc ompetitionth emarket.The enterprisetsh at is involvedi n the competitionc onditiono f coursew ill not releasedfrom importanceo f the strategyu tilizing optimallys o the pproductt hat sold will stands urvive.The tighteno f this competitionr equiret he cigarettep roducert o be creativei n looking for themarketings trategyth at fit to the productw ich risen.O ne of them is with do the competitionanalysisT. his competitiona nalysisfu nctiona s to know the specioritieasn d weaknestsh at is hadby mainc ompetitorsB. esideth at enterprisael som ustb e ablet o catchc onsumepr referencien theaimt o consumeth e cigarettea lsot heirp erceptionto thep roducti s risenProductg roupingis donet o knowt he mainc ompetitorPs allM all productf rom the productgouping that is done.I t's found that Pall Mall tightly competew ith SampoemaA Medium,Wismilak, Diplomat, 234 Filter, and Gudang Garam Internasional Merah Analysis, thecompetitionis madew ith that mainc ompetitorI.t so happentsh e mathodt hat is usedf or analyzethat competition is Ga me Theory Method whicb is used is Two Person Non Zeru Sume Game andfinishedw ith linearp rograms implexr nathodT. he.esultt hat is get in this competitiona nalysisiscompetitionssp ecioritiews hich is hadb y productc omparewd ith mainc ompetitor.The mainp urposefr om the wholec alculationa ndt he datap rocessingis business trategyformulationo ptimally basedo n specioritiesth at is had by product with considera bout thespecioritieosf the mainc ompetitoar lsoc onsumepr referenceF.o rmulationw ill be mades peciallyto the Pall Mall productw ith the mainc ompetitorsT. he primet hingt hat is a grip in the businessslratTy.f ormulationis the specioritietsh at'sh adb y mainc ompetitorsa ndc onsumepr referencteothe Dloduct attflbutes