Open AccessPENGARUH PRODUK YANG BERWAWASAN HIJAU TERHADAP MINAT BELI PRODUK AIR MINUM DALAM KEMASAN MEREK ADES
Author(s) -
Devi Eprilia Ristanti
Publication year - 2018
Publication title -
manajemen bisnis
Language(s) - English
Resource type - Journals
eISSN - 2655-2523
pISSN - 2089-0176
DOI - 10.22219/jmb.v5i1.5344
Subject(s) - advertising , business
The research purpose’s is to analyze the effect of green-minded products on purchase intention. This research is survey. The research used a questionnaire for collecting data. The result indicated that green-minded product positively influencing purchase intention.