Open AccessFactor Analysis of investment intention: Millennials and Gen Z perspective
Author(s) -
Wan Suryani,
Fitriani Tobing,
Yesika Emelia Girsang
Publication year - 2022
Publication title -
jurnal inovasi ekonomi
Language(s) - English
Resource type - Journals
eISSN - 2686-3804
pISSN - 2477-4804
DOI - 10.22219/jiko.v7i01.20150
Subject(s) - influencer marketing , perspective (graphical) , investment (military) , social media , financial literacy , transparency (behavior) , marketing , generation y , social capital , business , advertising , sociology , political science , finance , social science , relationship marketing , artificial intelligence , politics , computer science , law , marketing management
This study aims to determine what factors influence the investment interest of millennials (Y) and Z generations in North Sumatra. This research was conducted by survey method, and the number of respondents in this study was 280. The results indicate that two main factors determine millennials and generation z in investing intention: first, knowledge, self-motivation, social environment that has investment experience, and initial capital; and second, variables include information, transparency, social media influencers, and financial literacy.