Open AccessPurchasing decision optimization strategy by service quality innovation through purchase intention
Author(s) -
Abimanyu Tuwuh Sembhodo,
Adya Hermawati,
Endang Fatmawati,
I Wayan Ruspendi Junaedi
Publication year - 2022
Publication title -
jurnal inovasi ekonomi
Language(s) - English
Resource type - Journals
eISSN - 2686-3804
pISSN - 2477-4804
DOI - 10.22219/jiko.v7i01.19975
Subject(s) - purchasing , nonprobability sampling , business , structural equation modeling , marketing , service quality , service (business) , purchasing decision , quality (philosophy) , mathematics , statistics , sociology , population , philosophy , epistemology , demography
This study aims to understand the behavior of housing buyers. The data collected in this study use a survey method, using the purposive sampling technique to generate 40 respondents. Structural equation modeling (SEM) showed that service quality innovation did not improve purchasing decisions but purchasing intention mediating service innovation and purchasing decision.