Open AccessGen Z investment behavior: Does literation in line with intention?
Author(s) -
Arniati Arniati
Publication year - 2021
Publication title -
jurnal inovasi ekonomi
Language(s) - English
Resource type - Journals
eISSN - 2686-3804
pISSN - 2477-4804
DOI - 10.22219/jiko.v6i03.17572
Subject(s) - investment (military) , psychology , literacy , descriptive research , social psychology , business , political science , mathematics , statistics , pedagogy , politics , law
This study aims to reveal the characteristics of literacy and investment intention of Generation Z (Gen Z). This type of research is descriptive with 80 respondents. The results showed that the investment intention of Gen Z was in a good category but was not accompanied by a sufficient level of literacy. This study provides a preliminary offer that the unique characteristics of Gen Z are very likely to lead to higher intention without proper knowledge.