Open AccessANALISIS LAYANAN GO-FOOD DALAM MENINGKATKAN PENJUALAN PADA UMKM KULINER DI YOGYAKARTA
Author(s) -
Singgih Preasetianto,
F B Mahda,
Dimas Martha Kusuma,
Agus Dwi Cahya
Publication year - 2021
Publication title -
jurnal ilmu ekonomi
Language(s) - English
Resource type - Journals
eISSN - 2963-9239
pISSN - 2716-4799
DOI - 10.22219/jie.v5i3.16830
Subject(s) - simple random sample , sample (material) , advertising , reliability (semiconductor) , sampling (signal processing) , service (business) , business , marketing , computer science , telecommunications , environmental health , medicine , chemistry , population , chromatography , power (physics) , physics , quantum mechanics , detector
This study aims to identify and analyze natural go-food services to increase culinary sales carried out by GO-JEK in Yogyakarta. This study uses a quantitative approach with a sampling technique using probability sampling. The sample in this study is culinary in Yogyakarta which is done with go-food services. Testing of data instruments in this study uses validity, reliability, and classical assumption tests, while data processing uses simple linear regression. The results showed that the go-food service had a significant and significant effect on increasing culinary sales in Yogyakarta.