Open AccessKualitas Produk, Pelayanan dan Nilai Syariah terhadap Persepsi Mahasiswa Ekonomi Islam untuk Menjadi Nasabah Bank Syariah
Author(s) -
Dian Azmi Dinaratu Azhar Muttaqin
Publication year - 2017
Publication title -
falah
Language(s) - English
Resource type - Journals
ISSN - 2502-7824
DOI - 10.22219/jes.v2i2.5106
Subject(s) - islam , business , value (mathematics) , product (mathematics) , sharia , service quality , quality (philosophy) , service (business) , marketing , perception , variables , advertising , business administration , mathematics , statistics , psychology , theology , philosophy , geometry , neuroscience , epistemology
This study aims to determine how much influence the perception of Islamic economics students about product quality, service quality, and sharia value of interest to become customers of Islamic Bank. The result of data processing shows that the perception of product quality and service quality perception have positive and significant effect on the interest to become the customer of Islamic Bank proven with probability value (sig.) Of 0.000 0,05. Variable perception of product quality has the greatest and significant influence to the interest of becoming a customer of Islamic Bank indicated by t value counted 5,042. The perception of product quality, service quality, and sharia value influence 50,7% to interest to become customer of Islamic Bank in view from Adjusted R Square value and 49,3% (100% - 50,7%) influenced by other variable outside variable The selected.