Open AccessThe Influence of Website Quality On Customer Loyalty Mediated by Customer Satisfaction of Shopee Career Women Customers
Author(s) -
Adetya Purimartyas,
Rohmat Dwi Jatmiko,
Noor Aziz
Publication year - 2021
Publication title -
jurnal manajemen bisnis dan kewirausahaan
Language(s) - English
Resource type - Journals
ISSN - 2776-1118
DOI - 10.22219/jamanika.v1i3.18225
Subject(s) - customer advocacy , loyalty business model , customer delight , customer satisfaction , customer retention , business , customer intelligence , marketing , customer to customer , advertising , psychology , service quality , service (business)
The purpose of this study is to describe customer perceptions of shopee website quality, shopee customer satisfaction and shopee customer loyalty. The data analysis technique used scale and path range analysis. The results of the analysis show that the customer's perception of the quality of the shopee website can be found to be in the good category. Shopee customer satisfaction is in the very satisfied category. Shopee customer loyalty is included in the very loyal category. Website quality affects customer satisfaction, meaning that the better the quality of the shopee website, the customer satisfaction will increase. Customer satisfaction affects customer loyalty, meaning that with increasing customer satisfaction, customer loyalty will increase