Open AccessThe Role of Influencers and Digital Content as a Marketing Strategy During the Covid-19 Pandemic
Author(s) -
Fitria Haqsari Ratnapertiwi,
Az-Zein Hafizd,
Putri Sheila Febriani
Publication year - 2021
Publication title -
jurnal manajemen bisnis dan kewirausahaan
Language(s) - English
Resource type - Journals
ISSN - 2776-1118
DOI - 10.22219/jamanika.v1i3.17492
Subject(s) - influencer marketing , pandemic , covid-19 , content marketing , social media , business , digital content , content (measure theory) , marketing , public relations , digital marketing , advertising , political science , relationship marketing , marketing management , medicine , disease , pathology , infectious disease (medical specialty) , law , mathematical analysis , mathematics
One of the impacts felt by entrepreneurs during the Covid-19 pandemic was the decline in the economy and business. In this modern era, social media has become a basic need for society. Therefore, business people must optimize digital marketing strategies. One way that is considered the most effective is using the services of an influencer. The purpose of this research is to find out how big the role of influencers and digital content is in increasing a business. This type of research is narrative qualitative research and data collection method by interview. The results of this study are entrepreneurs admit that influencers and digital content are very influential on their online business. Especially during the covid 19 pandemic like now, both in terms of turnover and followers.