Open AccessAnalysis of Influencing Factors Consumers in Decision to Purchase Honda PCX Motorcycle
Author(s) -
Muhammad Naufal,
Dicky Wisnu Usdek Riyanto,
R. Iqbal Robbie
Publication year - 2021
Publication title -
jurnal manajemen bisnis dan kewirausahaan
Language(s) - English
Resource type - Journals
ISSN - 2776-1118
DOI - 10.22219/jamanika.v1i1.16005
Subject(s) - nonprobability sampling , population , purchasing , test (biology) , promotion (chess) , business , intrusion , quality (philosophy) , marketing , statistics , environmental health , medicine , mathematics , paleontology , geochemistry , politics , political science , law , biology , geology , philosophy , epistemology
This research aims to find out the effect of product quality, price, and promotion on honda PCX purchasing decisions on Gresik Motorcycle MPM Dealers/ in this study using the type of descriptive research and population used by Honda PCX motorcycle users whose samples can be conflated using calculations into 96 rounded into 100 samples. Sampling techniques in this study are purposive sampling which has criteria on the respondents of this study and the analytical tools used are intrusion test, normality test, multiple linear regression test and hypothesis test where the results of this study are a cauldron of products, prices, and promotions have a significant and simultaneous positive influence on honda PCX purchase decisions at Gresik Motor MPM Dealers