Open AccessTHE EFFECT OF ENTREPRENEUR ORIENTATION AND FINANCIAL LITERACY TOWARD SMALL BUSINESS ENTERPRISES PERFORMANCE IN MATARAM
Author(s) -
Sigit Ary Wijayanto,
Muhammad Wahyullah,
Dwitya Aribawa
Publication year - 2020
Publication title -
jurnal benefita
Language(s) - English
Resource type - Journals
ISSN - 2477-7862
DOI - 10.22216/jbe.v5i3.5022
Subject(s) - nonprobability sampling , business administration , financial literacy , business , finance , sociology , population , demography
The purpose of this paper is to investigate the influence of entrepreneurial orientation and financial literacy towards performance of SMEs in the city of Mataram, and to identify the problems faced by SMEs, especially in the city of Mataram. Research respondents were 174 SMEs in the city of Mataram. Sampling technique using purposive, data analysis using partial least square (PLS). The results showed a positive and significant effect between entrepreneurial orientation and financial literacy towards the performance of SMEs in the city of Mataram. The real problems of SMEs in Mataram that have been confirmed are: 1) Still having difficulties in getting venture capital assistance, 2) Difficulties in promoting business, and 3) Increasingly competitive business competition that is constrained in developing their businessesPenelitian ini bertujuan untuk menguji pengaruh orientasi kewirausahaan dan literasi keuangan terhadap kinerja UMKM di Kota Mataram dan mengidentifikasi permasalahan yang dihadapi oleh pelaku UMKM khususnya di Kota Mataram. Responden penelitian sebanyak 174 pelaku UMKM di Kota Mataram. Penentuan sampel dengan menggunakan purposive sampling , dengan kriteria 1) UKM sudah beroperasi selama dua tahun, 2) prioritas usaha kecil dan menengah, 3) bersedia menjadi responden, dan analisis data menggunakan partial least square (PLS). Hasil penelitian menunjukkan terdapat pengaruh yang positif dan signifikan antara orientasi kewirausahaan dan literasi keuangan terhadap kinerja UMKM di Kota Mataram. Permasalahan riil pelaku UMKM di Kota Mataram yang berhasil terkonfirmasi yaitu: 1) Masih kesulitan dalam mendapatkan bantuan modal usaha, 2) Kesulitan melakukan promosi usaha, dan 3) Persaingan usaha yang semakin kompetitif sehingga terkendala dalam mengembangkan usahanya.