PENGARUH BUSINESS KNOWLEDGE TERHADAP BUSINESS PERFORMANCE MELALUI BUSINESS SKILL DAN INNOVATION PADA UMKM KOTA PADANG DI ERA INDUSTRI 4.0

The increasingly strong pressure of change in the industrial era 4.0 has forced all entities to make changes. Therefore the purpose of this study is to find out and analyze the effect of the influence of business knowledge on business performance through business skills and innovation in micro, small and medium enterprises (MSMEs) in the city of Padang in the industrial era 4.0. The population and sample of this study were 225 MSMEs in Padang City. The model of this study is structural equation modelings (SEM), with an analysis tool using SmartPLS 3. The findings of this study conclude that there is a positive and significant influence of business knowledge, business skills, innovation on business performance. In addition, it was also found that business knowledge has a positive and significant effect on business skills and innovation. While indirect effects through innovation variables are found in the fact that innovation cannot play a role in strengthening the influence of business knowledge on business performance. But the indirect effect through the variable business skills, found a significant effect of business knowledge on business performance.   Desakan perubahan yang semakin kuat di era industri 4.0, telah memaksa semua entitas untuk melakukan perubahan. Oleh karena itu tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh pengaruh  business knowledge  terhadap  business performance  melalui  business skill  dan  innovation  pada Usaha mikro kecil dan menengah (UMKM) di Kota Padang di era industri 4.0. Populasi dan sampel penelitian ini adalah 225 UMKM di Kota Padang. Model penelitian ini adalah  structural equation modelings  (SEM), dengan alat analisis menggunakan SmartPLS 3. Temuan penelitian ini menyimpulkan terdapat pengaruh positif dan signifikan  business knowledge, businee skills, innovation  terhadap  business performance . Selain itu, juga ditemukan bahwa  business knowledge  berpengaruh positif dan signifikan terhadap  business skills  dan  innovation . Sedangkan pengaruh tidak langsung melalui variabel  innovation  ditemukan fakta bahwa  innovation  tidak dapat berperan dalam memperkuat pengaruh  business knowledge  terhadap  business performance . Namun pengaruh tidak langsung melalui variabel  businee skills,  ditemukan pengaruh yang signifikan  business knowledge  terhadap  business performance.