Open AccessTo Study the Role of Brand Biographies and Brand Coolness in Shaping Consumers Perception and Purchase Intention for Luxury Products
Author(s) -
Anuradha Sharda,
Rashmi Toppo,
Manmeet Kaur
Publication year - 2022
Publication title -
international journal for research in applied science and engineering technology
Language(s) - English
Resource type - Journals
ISSN - 2321-9653
DOI - 10.22214/ijraset.2022.41253
Subject(s) - advertising , perception , business , psychology , marketing , neuroscience
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